LEVI’S: Print the Legend
After the Gold Rush, but at the Right Place and Time
By Jim Kempton
Levi’s 501 jeans, the shared uniform of cowboys, bikers and surfers alike, are iconic. The rugged, blue-denim, five-pocket, ultra-utilitarian workwear pant, with its orange stitching, copper-riveted stress points and metal button fly-front are famous worldwide. The printed leather label on the right rear waistband—depicting two horses being goaded in a futile attempt to tear apart a pair—are as effective branding in the 21st century as they were when Levi Strauss & Company was granted its patent on their design and construction. Levi’s are certainly legendary, but how much of what people think they know is actually fact?
In John Ford’s classic movie, “The Man Who Shot Liberty Valance” there’s a line that sums up some of this romance. “This is the West, sir, "a newspaper reporter explains. “When the legend becomes fact, print the legend.”
OK, so let’s take a look. Legend number one: Levi’s jeans were the favored work pants of gold rush miners because they were so tough. Fact is, Levi Strauss likely did head West, to San Francisco in 1853, to open up a West Coast version of his family’s New York dry goods business—selling textiles, some clothing, handkerchiefs, etc.—because the Gold Rush has spurred business opportunity in the city. But young Levi himself wasn’t a tailor and didn’t begin making jeans until 1872, by which time the Gold Rush was pretty much over.
Legend number two: Levi’s were the favored work pants of cowboys in the golden age of the cattle drives. Nah, not likely, although they may well have been the favored workwear of the Hollywood movie crews (including directors and wardrobe dept.) who were making westerns in the 1940’s, ‘50s and ‘60s. In fact the real “wild west” was rather short, 1856 to 1886, after which railroads brought cattle to markets and the cowboy era was done and dusted. What’s more, real cowboys were more likely to wear castoff woollen pants from Civil War uniforms, tucked into their boots and covered with leather chaps to save their legs from being shredded by sagebrush, cactus and other thorny bushes.
Legend number three: The term “jeans” is derived from canvas sailcloth originating in the Italian port of Genoa. Nope, Levi’s were never made out of sailcloth. OK, legend three-and-a-half: Jeans were made of denim from the French town of Nimes (so, from Nimes, de Nimes, equals “denim.” No, sorry; yet again a factual corruption. The textile “serge de Nimes” may have been sometimes dyed blue, but it was traditionally made of wool and silk, not cotton twill.
Legend number four: Levi Strauss was a genius clothing designer whose creation has stood the test of 200 years. Well, he was clearly a good businessman, but the real genius of Levis 501s was more likely Jacob Davis, a tailor from Reno, Nevada. In a letter to Strauss, his textile supplier, Davis disclosed the unique way he made pants using stress-point rivets to make them last longer. Davis wanted to patent this new idea, he wrote, but needed a business partner with money to get the idea off the ground. Strauss saw the potential. The patent was granted to Jacob Davis and Levi Strauss & Company on May 20, 1873. And the legendary blue jeans were born.
Fact is, the real history of Levi’s largely went up in smoke in 1906 when the great San Francisco earthquake started a huge fire that burned down Levi’s HQ. All of the company’s archives were destroyed, leaving an almost clean slate for a cultural legend to be re-born.
In his early 1960s book “Modern Surfing Around The World,” John Severson, the founder of Surfer magazine wrote: “The uniform of the surfer is … Levi’s and a white Tee-shirt, preferably with an advertisement on the back.”
When the legend becomes fact, print the legend.
15401 comments
купить красный аттестаты за 11 класс и медаль
https://github.com/Der-Spitzname-ganzer
https://github.com/Der-Spitzname-ganzer-hd
https://github.com/Sonic-The-Hedgehog-3-ganzer
https://github.com/Sonic-The-Hedgehog3-film
https://github.com/Nosferatu-Der-Untote-film
https://github.com/Nosferatu-Der-Untote-ganzer
https://cubecobra.com/cube/overview/194f8fba-6728-4d6f-87a6-cee7e3d5e6be
https://cubecobra.com/cube/overview/d5507858-0072-4f6a-97ff-2e83bfdbe959
https://cubecobra.com/cube/overview/d03b2aa7-2f7b-450c-9025-53d5887c81c6
https://cubecobra.com/cube/overview/73e6e83e-49ac-4463-8f5a-fdca04d8ceef
https://cubecobra.com/cube/overview/b476e49c-78e2-40a3-bded-114cc76bb4af
https://cubecobra.com/cube/overview/a7781964-9f20-4c82-bd88-78b24d8361df
https://cubecobra.com/cube/overview/a340051c-4ba8-423c-bff1-2417b5f370bb
https://cubecobra.com/cube/overview/2187921b-f92d-46a1-833a-7b57f5c7e47c
https://cubecobra.com/cube/overview/29e3bd4a-6f51-441f-a864-34e345fa07ce
https://github.com/Paddington-in-Peruganzer
https://github.com/Paddington-in-Peruganzer-hd
https://github.com/DiedreiundderKarpatenhundganzer-hd
https://github.com/vezi-subtitrat-in-romana
https://github.com/filmul-subtitrat-in-romana
https://github.com/umariti-vezi-in-romana
https://github.com/subtitrat-vezi-in-romana
https://cccv.to/fullepisode
https://cccv.to/fullmovie
https://cccv.to/fulepisode
https://cccv.to/episode
https://cccv.to/dogman2025
https://cccv.to/companion2025
https://cccv.to/sutitrat
https://cccv.to/clikaice
https://cccv.to/filml
Полезная информация как официально купить диплом о высшем образовании
диплом купить в пензе
купить диплом хмельницкий [url=https://2orik-diploms.ru/]2orik-diploms.ru[/url] .
билайн краснодар
https://infodomashnij-internet-krasnodar-2.ru
билайн домашний интернет краснодар
Всё, что нужно знать о покупке аттестата о среднем образовании без рисков
Купить диплом магистра в Кирове
https://github.com/sonic-3-kino-cine-bg
https://github.com/bai-ivan-3-kino-cine-bg
https://github.com/dont-close-your-eyes-kino-cine-bg
https://github.com/marked-men-kino-cine-bg
https://github.com/bridget-jones-mad-boy-kino-cine-bg
https://github.com/paddington-in-peru-kino-cine-bg
https://github.com/almas-marcadas-donde-es-completa
https://github.com/las-dog-Man-donde-es-completa
https://github.com/dejame-estar-contigo-donde-es-completa
https://github.com/sonic-3-donde-es-completa
https://github.com/mufasa-el-rey-leon-donde-es-completa
https://github.com/paulina-goto-natural-donde-es-completa
https://github.com/L-Amour-ouf-tv-films-fr
https://github.com/Babygirl-tv-films-fr
https://github.com/Sidelined-the-qb-me-tv-films-fr
https://github.com/Monsieur-aznavour-tv-films-fr
https://github.com/Jure-n-2-tv-films-fr
https://github.com/Le-comte-de-monte-cristo-tv-films-fr
https://pantip.com/topic/43236282
https://indexingpageswebhtml.hashnode.dev/indexyourwebhtml
https://imgur.com/gallery/indexyourwebhtml-hHDetc8
https://www.deviantart.com/mopiesindex/journal/indexyourwebhtml-1154177680
https://runkit.com/mamanmimi/indexyourwebhtml
https://fivedollarclassifieds.com/business-opportunities_2/advertising/indexyourwebhtml_i105467
https://www.tadalive.com/forum/thread/60981/indexyourwebhtml/
https://writeablog.net/pleqqfg1v9
https://www.hebergementweb.org/threads/indexyourwebhtml.2297747/
https://mymediads.com/indexyourwebhtml/
https://healingxchange.ning.com/photo/albums/indexyourwebhtml
https://myanimelist.net/profile/indexyourwebhtml
https://watch32org.bandcamp.com/album/indexyourwebhtml
https://br.advfn.com/forum/perfil/indexyourwebhtml
https://www.furaffinity.net/view/59728545/
https://sway.cloud.microsoft/M56Ac3md21YOG61q
https://groups.google.com/g/ngajaranya/c/Ywbsdxr2je0
https://wlresources.dpi.wi.gov/groups/indexyourwebhtml/735/
https://wlresources.dpi.wi.gov/profile/7233
https://fnote.org/notes/YvfSw7
https://myworksindexgoogle.mn.co/posts/indexyourwebhtml
https://app.daily.dev/posts/indexyourwebhtml-o2qx0qcnp
https://findaspring.org/members/indexyourwebhtml/
https://letterboxd.com/stream10hot/list/indexyourwebhtml/
https://open.firstory.me/story/cm6mnof6g01fh01u66omm6cdf
https://indexyourwebhtml.blogspot.com/2025/02/indexyourwebhtml.html
https://radar.cloudflare.com/scan/93099cf7-3b4f-4fbf-8258-421e6e0eed1c/summary
https://profile.hatena.ne.jp/indexyourwebhtml/
https://the-corporate.com/classified-detail/indexyourwebhtml
https://anonpaste.com/share/fa22db1ecc
https://www.etextpad.com/gfzqvnk5yx
https://rextester.com/EJGRK52391
https://glot.io/snippets/h485kq9283
https://tempel.in/view/7hVH
https://pastelink.net/uhaa9a7j
https://www.wowace.com/paste/e8729a5a
https://jsitor.com/D95MMr9LZP
https://paste.laravel.io/5750fcac-e38a-476f-bb99-c470c25da49c
https://p.ip.fi/kpXS
https://ivpaste.com/v/UabPMixn0u
https://paste4btc.com/jIuCyKIc
https://onlinegdb.com/D_-gitaQ_
https://paste.feed-the-beast.com/view/43af9dfa
https://paiza.io/projects/Si7FRrkyL_60vSMBFGn4pA?language=php
https://paste.thezomg.com/284921/38442843/
https://yamcode.com/indexyourwebhtml
https://rentry.co/indexyourwebhtml
https://cccv.to/t9q1iyhnghk
https://wokwi.com/projects/421720605001811969
https://www.wattpad.com/1515014469-indexyourwebhtml
https://codepen.io/indexyourwebhtml/pen/JoPVbze
https://solo.to/indexyourwebhtml
https://mez.ink/indexyourwebhtml
https://heylink.me/indexyourwebhtml/
https://matters.town/a/dwvgkgkzxa0y
https://binshare.net/mfqZTiANdvnaRI8NoTY6
https://siteid-2303763.univer.se/
https://github.com/sonic-3-kino-cine-bg
https://github.com/bai-ivan-3-kino-cine-bg
https://github.com/dont-close-your-eyes-kino-cine-bg
https://github.com/marked-men-kino-cine-bg
https://github.com/bridget-jones-mad-boy-kino-cine-bg
https://github.com/paddington-in-peru-kino-cine-bg
https://github.com/almas-marcadas-donde-es-completa
https://github.com/las-dog-Man-donde-es-completa
https://github.com/dejame-estar-contigo-donde-es-completa
https://github.com/sonic-3-donde-es-completa
https://github.com/mufasa-el-rey-leon-donde-es-completa
https://github.com/paulina-goto-natural-donde-es-completa
https://github.com/L-Amour-ouf-tv-films-fr
https://github.com/Babygirl-tv-films-fr
https://github.com/Sidelined-the-qb-me-tv-films-fr
https://github.com/Monsieur-aznavour-tv-films-fr
https://github.com/Jure-n-2-tv-films-fr
https://github.com/Le-comte-de-monte-cristo-tv-films-fr
https://pantip.com/topic/43236282
https://indexingpageswebhtml.hashnode.dev/indexyourwebhtml
https://imgur.com/gallery/indexyourwebhtml-hHDetc8
https://www.deviantart.com/mopiesindex/journal/indexyourwebhtml-1154177680
https://runkit.com/mamanmimi/indexyourwebhtml
https://fivedollarclassifieds.com/business-opportunities_2/advertising/indexyourwebhtml_i105467
https://www.tadalive.com/forum/thread/60981/indexyourwebhtml/
https://writeablog.net/pleqqfg1v9
https://www.hebergementweb.org/threads/indexyourwebhtml.2297747/
https://mymediads.com/indexyourwebhtml/
https://healingxchange.ning.com/photo/albums/indexyourwebhtml
https://myanimelist.net/profile/indexyourwebhtml
https://watch32org.bandcamp.com/album/indexyourwebhtml
https://br.advfn.com/forum/perfil/indexyourwebhtml
https://www.furaffinity.net/view/59728545/
https://sway.cloud.microsoft/M56Ac3md21YOG61q
https://groups.google.com/g/ngajaranya/c/Ywbsdxr2je0
https://wlresources.dpi.wi.gov/groups/indexyourwebhtml/735/
https://wlresources.dpi.wi.gov/profile/7233
https://fnote.org/notes/YvfSw7
https://myworksindexgoogle.mn.co/posts/indexyourwebhtml
https://app.daily.dev/posts/indexyourwebhtml-o2qx0qcnp
https://findaspring.org/members/indexyourwebhtml/
https://letterboxd.com/stream10hot/list/indexyourwebhtml/
https://open.firstory.me/story/cm6mnof6g01fh01u66omm6cdf
https://indexyourwebhtml.blogspot.com/2025/02/indexyourwebhtml.html
https://radar.cloudflare.com/scan/93099cf7-3b4f-4fbf-8258-421e6e0eed1c/summary
https://profile.hatena.ne.jp/indexyourwebhtml/
https://the-corporate.com/classified-detail/indexyourwebhtml
https://anonpaste.com/share/fa22db1ecc
https://www.etextpad.com/gfzqvnk5yx
https://rextester.com/EJGRK52391
https://glot.io/snippets/h485kq9283
https://tempel.in/view/7hVH
https://pastelink.net/uhaa9a7j
https://www.wowace.com/paste/e8729a5a
https://jsitor.com/D95MMr9LZP
https://paste.laravel.io/5750fcac-e38a-476f-bb99-c470c25da49c
https://p.ip.fi/kpXS
https://ivpaste.com/v/UabPMixn0u
https://paste4btc.com/jIuCyKIc
https://onlinegdb.com/D_-gitaQ_
https://paste.feed-the-beast.com/view/43af9dfa
https://paiza.io/projects/Si7FRrkyL_60vSMBFGn4pA?language=php
https://paste.thezomg.com/284921/38442843/
https://yamcode.com/indexyourwebhtml
https://rentry.co/indexyourwebhtml
https://cccv.to/t9q1iyhnghk
https://wokwi.com/projects/421720605001811969
https://www.wattpad.com/1515014469-indexyourwebhtml
https://codepen.io/indexyourwebhtml/pen/JoPVbze
https://solo.to/indexyourwebhtml
https://mez.ink/indexyourwebhtml
https://heylink.me/indexyourwebhtml/
https://matters.town/a/dwvgkgkzxa0y
https://binshare.net/mfqZTiANdvnaRI8NoTY6
https://siteid-2303763.univer.se/
Reliable and unique bip39 Word List contains 2048 words needed to create seed phrases in crypto wallets. Allows you to safely manage private keys and guarantees the possibility of recovering funds.
Reliable and unique bip39 Word List contains 2048 words needed to create seed phrases in crypto wallets. Allows you to safely manage private keys and guarantees the possibility of recovering funds.
Reliable and unique bip39 Word List contains 2048 words needed to create seed phrases in crypto wallets. Allows you to safely manage private keys and guarantees the possibility of recovering funds.
Как правильно купить диплом колледжа и пту в России, подводные камни
https://github.com/solo-leveling-reawakening-se-us-now
https://github.com/a-complete-unknown-se-us-now
https://github.com/wicked-se-us-now
https://github.com/mufasa-the-lion-king-se-us-now
https://github.com/sonic-the-hedgehog-3-se-us-now
https://github.com/venom-3-the-last-dance-se-us-now
https://github.com/moana-2-se-us-now
https://github.com/babygirl-se-us-now
https://github.com/your-fault-se-us-now
https://github.com/flight-risk-se-us-now
https://github.com/one-of-them-days-se-us-now
https://github.com/companion-se-us-now
https://github.com/dog-man-se-us-now
https://github.com/lake-george-se-us-now
https://github.com/nosferatu-se-us-now
https://github.com/wolf-man-se-us-now
https://github.com/marked-men-se-us-now
https://github.com/presence-se-us-now
https://github.com/i-m-still-here-se-us-now
https://github.com/star-trek-section-31-se-us-now
https://github.com/creation-of-the-gods-2-se-us-now
https://github.com/parthenope-se-us-now
https://github.com/you-re-cordially-invited-se-us-now
https://github.com/heart-eyes-se-us-now
https://github.com/love-hurts-se-us-now
https://github.com/vezi-subtitrat-in-romana
https://github.com/filmul-subtitrat-in-romana
https://github.com/umariti-vezi-in-romana
https://github.com/subtitrat-vezi-in-romana
https://cccv.to/fullepisode
https://cccv.to/fullmovie
https://cccv.to/fulepisode
https://cccv.to/episode
https://cccv.to/dogman2025
https://cccv.to/companion2025
https://cccv.to/sutitrat
https://cccv.to/clikaice
https://cccv.to/filml
http://www.fellnasen-service.de/index.php?thread/431220-ghd-dhdtrh-dtyhth/
http://forum.dnpsolpol.ru/threads/fhbrsdthsh.15830/
https://chobaolam.vn/threads/fhndrjndtrx.585849/
https://graph.org/cgjhnfgyhnjyhj-02-01
https://b.cari.com.my/forum.php?mod=viewthread&tid=5398597&extra=
https://maplems.net/forum/index.php?threads/vghdjnyrfghn.1041349/
https://paste.enginehub.org/Uv0SHxh1V
https://onlinegdb.com/g51ruAk-tH
https://searchtech.fogbugz.com/default.asp?Suggestions.1.625713.0
https://paste.thezomg.com/284900/38430303/
https://forumketoan.com/threads/cnjcfgyhn-fhnfrtgh-frthth.58568/
https://foro.ribbon.es/topic/49614/fdhnjydthjdh-dtrhtrhth
https://www.tadalive.com/forum/thread/60974/jnxdrjhnt-dxrthyh/
https://hackmd.io/sQXWW0zGQYqXGs0QcJ3y7g
https://jsbin.com/nesebexoli/edit?html
https://paste.gd/KJ6B8KU3
https://lifeisfeudal.com/Discussions/question/gfnhfxdjnftjh
https://pastelink.net/2jiirhn9
https://paiza.io/projects/1b7zXR0bwFKW8lY_uNQh2w
https://paste.feed-the-beast.com/view/86d0e330
https://matters.town/a/gkj99pge7hml
https://etextpad.com/public/scmkecft01
https://glot.io/snippets/h4805az15t
https://jsitor.com/60AMlbrrrg
https://ctxt.io/2/AAB4GbeXEg
https://jsfiddle.net/ock2dax7/1/
https://binshare.net/B9OOfFUNRF8yUB6EGEwf
https://friendpaste.com/gT8jhGQeAp2edNsHmJfke
https://snippet.host/hazdia
https://telegra.ph/fxcjhnfrj-02-01
https://rextester.com/QWM36219
https://rextester.com/NSMY12137
https://www.taptap.io/post/9015290
https://wokwi.com/projects/421709933753520129
https://wokwi.com/projects/421710120819503105
Как безопасно купить диплом колледжа или ПТУ в России, что важно знать
аттестат купить
Reliable and unique bip39 Word List contains 2048 words needed to create seed phrases in crypto wallets. Allows you to safely manage private keys and guarantees the possibility of recovering funds.
https://found.ee/Flatgirlsfullhd
https://found.ee/Flatgirls2025
https://found.ee/J1Rntq
https://found.ee/IsrQ3
https://found.ee/CwnSm5
https://found.ee/2GaHqA
https://popl.co/profile/eOwtUoTL/dash
https://popl.co/profile/CByEbnGZ/dash
https://popl.co/profile/zMFIlq9Q/dash
https://popl.co/profile/OSmmJpJD/dash
https://scrapbox.io/indexlinkfoundee05/found.ee%2FFlatgirlsfullhd
https://freepaste.link/public/qsbylkuety
https://paste.centos.org/view/08c944d7
https://pastelink.net/6mbjusiq
https://paste.enginehub.org/uKx_GwYlX
https://pastebin.com/4E0rfpe8
https://p.ip.fi/_fOj
https://paste.thezomg.com/284828/73838646/
https://rentry.co/sxztemkf
https://notes.io/wCc9X
https://tech.io/snippet/vZY4Xjf
https://jsitor.com/IkiC9pQQkC
https://paste.feed-the-beast.com/view/4e1e61b4
https://privatebin.net/?25476cd37c8f8f3f#14p32heejVCyHrPnmX1byAKj1Rniz5YtuQYzMGtwuXdN
https://glot.io/snippets/h47fpawlfl
https://www.festivals.com/indexlinkfoundee05-89966
https://medium.com/@yurigheboy25/https-found-ee-flatgirlsfullhd-03521f250133
https://community.wongcw.com/posts/968899
https://forumketoan.com/threads/indexlinkfoundee05.58503/
https://diendannhansu.com/threads/indexlinkfoundee05.713786/
https://plaza.rakuten.co.jp/harrykur05/diary/202502010000/
https://matters.town/a/vrfch227z6wi
https://foro.ribbon.es/topic/49444/indexlinkfoundee05
The full special bip39 Word List consists of 2048 words used to protect cryptocurrency wallets. Allows you to create backups and restore access to digital assets. Check out the full list.
Узнайте стоимость диплома высшего и среднего образования и процесс получения
Полезные советы по покупке диплома о высшем образовании без риска
Сколько стоит диплом высшего и среднего образования и как его получить?
DEUS88