August 08, 2021Coasts

LEVI’S: Print the Legend

After the Gold Rush, but at the Right Place and Time

By Jim Kempton

Levi’s 501 jeans, the shared uniform of cowboys, bikers and surfers alike, are iconic. The rugged, blue-denim, five-pocket, ultra-utilitarian workwear pant, with its orange stitching, copper-riveted stress points and metal button fly-front are famous worldwide. The printed leather label on the right rear waistband—depicting two horses being goaded in a futile attempt to tear apart a pair—are as effective branding in the 21st century as they were when Levi Strauss & Company was granted its patent on their design and construction. Levi’s are certainly legendary, but how much of what people think they know is actually fact?

In John Ford’s classic movie, “The Man Who Shot Liberty Valance” there’s a line that sums up some of this romance. “This is the West, sir, "a newspaper reporter explains. “When the legend becomes fact, print the legend.”

OK, so let’s take a look. Legend number one: Levi’s jeans were the favored work pants of gold rush miners because they were so tough. Fact is, Levi Strauss likely did head West, to San Francisco in 1853, to open up a West Coast version of his family’s New York dry goods business—selling textiles, some clothing, handkerchiefs, etc.—because the Gold Rush has spurred business opportunity in the city. But young Levi himself wasn’t a tailor and didn’t begin making jeans until 1872, by which time the Gold Rush was pretty much over.
Legend number two: Levi’s were the favored work pants of cowboys in the golden age of the cattle drives. Nah, not likely, although they may well have been the favored workwear of the Hollywood movie crews (including directors and wardrobe dept.) who were making westerns in the 1940’s, ‘50s and ‘60s. In fact the real “wild west” was rather short, 1856 to 1886, after which railroads brought cattle to markets and the cowboy era was done and dusted. What’s more, real cowboys were more likely to wear castoff woollen pants from Civil War uniforms, tucked into their boots and covered with leather chaps to save their legs from being shredded by sagebrush, cactus and other thorny bushes.

Legend number three: The term “jeans” is derived from canvas sailcloth originating in the Italian port of Genoa. Nope, Levi’s were never made out of sailcloth. OK, legend three-and-a-half: Jeans were made of denim from the French town of Nimes (so, from Nimes, de Nimes, equals “denim.” No, sorry; yet again a factual corruption. The textile “serge de Nimes” may have been sometimes dyed blue, but it was traditionally made of wool and silk, not cotton twill.

Legend number four: Levi Strauss was a genius clothing designer whose creation has stood the test of 200 years. Well, he was clearly a good businessman, but the real genius of Levis 501s was more likely Jacob Davis, a tailor from Reno, Nevada. In a letter to Strauss, his textile supplier, Davis disclosed the unique way he made pants using stress-point rivets to make them last longer. Davis wanted to patent this new idea, he wrote, but needed a business partner with money to get the idea off the ground. Strauss saw the potential. The patent was granted to Jacob Davis and Levi Strauss & Company on May 20, 1873. And the legendary blue jeans were born.

Fact is, the real history of Levi’s largely went up in smoke in 1906 when the great San Francisco earthquake started a huge fire that burned down Levi’s HQ. All of the company’s archives were destroyed, leaving an almost clean slate for a cultural legend to be re-born.

In his early 1960s book “Modern Surfing Around The World,” John Severson, the founder of Surfer magazine wrote: “The uniform of the surfer is … Levi’s and a white Tee-shirt, preferably with an advertisement on the back.”

When the legend becomes fact, print the legend.

25001 comments

https://registry.scalar.com/cravata-galbena-filmul/apis/cravata-galbena-sub-romana/ https://registry.scalar.com/cravata-galbena-filmul/apis/cravata-galbena-film-romana/
https://registry.scalar.com/cravata-galbena-filmul/apis/cravata-galbena-vezi-romana/ https://registry.scalar.com/cravata-galbena-filmul/apis/cravata-galbena-vezi-filmul/
https://registry.scalar.com/cravata-galbena-filmul/apis/cravata-galbena-vezi-subro/ https://registry.scalar.com/craciun-ramon-filmul/apis/craciun-ramon-sub-romana/
https://registry.scalar.com/craciun-ramon-filmul/apis/craciun-ramon-film-romana/ https://registry.scalar.com/craciun-ramon-filmul/apis/craciun-ramon-vezi-romana/
https://registry.scalar.com/craciun-ramon-filmul/apis/craciun-ramon-vezi-filmul/ https://registry.scalar.com/craciun-ramon-filmul/apis/craciun-ramon-vezi-subro/
https://registry.scalar.com/avatar-foc-cenusa-filmul/apis/avatar-foc-cenusa-sub-romana/ https://registry.scalar.com/avatar-foc-cenusa-filmul/apis/avatar-foc-cenusa-film-romana/
https://registry.scalar.com/avatar-foc-cenusa-filmul/apis/avatar-foc-cenusa-vezi-romana/ https://registry.scalar.com/avatar-foc-cenusa-filmul/apis/avatar-foc-cenusa-vezi-filmul/
https://registry.scalar.com/@avatar-foc-cenusa-filmul/apis/avatar-foc-cenusa-vezi-subro/

njhugyhhh December 30, 2025

Та же фигня. https://rio-arkhangelsk.ru Длительность не меньше, чем у CHM-400F (AKB48F), эффект – задумчивее )пробовал 0,1гр ничего не было, пробовал 0,3 ничего не было, только мурашки на спине

Marcosomice December 30, 2025

Hope everyone is doing well.
Can you recommend a good agency for Japan?
They help with flight bookings and insurance.
Source:

[url=https://www.wintechjapan.com/]кракен даркнет маркет[/url]
Thanks for reading.

RichardAntak December 30, 2025

https://registry.scalar.com/buen-camino-guarda-ita/apis/buen-camino-ita/ https://registry.scalar.com/buen-camino-guarda-ita/apis/buen-camino-it/
https://registry.scalar.com/buen-camino-guarda-ita/apis/buen-camino-ita-cb01/ https://registry.scalar.com/oi-vita-mia-guarda-ita/apis/oi-vita-mia-ita/
https://registry.scalar.com/oi-vita-mia-guarda-ita/apis/oi-vita-mia-it/ https://registry.scalar.com/oi-vita-mia-guarda-ita/apis/oi-vita-mia-ita-cb01/
https://registry.scalar.com/avatar-fuoco-cenere-guarda-ita/apis/avatar-fuoco-cenere-ita/ https://registry.scalar.com/avatar-fuoco-cenere-guarda-ita/apis/avatar-fuoco-cenere-it/
https://registry.scalar.com/avatar-fuoco-cenere-guarda-ita/apis/avatar-fuoco-cenere-ita-cb01/ https://registry.scalar.com/zootropolis-2-guarda-ita/apis/zootropolis-2-ita/
https://registry.scalar.com/zootropolis-2-guarda-ita/apis/zootropolis-2-it/ https://registry.scalar.com/zootropolis-2-guarda-ita/apis/zootropolis-2-ita-cb01/
https://registry.scalar.com/la-piccola-amelie-guarda-ita/apis/la-piccola-amelie-ita/ https://registry.scalar.com/la-piccola-amelie-guarda-ita/apis/la-piccola-amelie-it/
https://registry.scalar.com/la-piccola-amelie-guarda-ita/apis/la-piccola-amelie-ita-cb01/ https://registry.scalar.com/no-other-choice-guarda-ita/apis/no-other-choice-ita/
https://registry.scalar.com/no-other-choice-guarda-ita/apis/no-other-choice-it/ https://registry.scalar.com/no-other-choice-guarda-ita/apis/no-other-choice-ita-cb01/
https://registry.scalar.com/buen-camino-guarda-it/apis/buen-camino-ita01/ https://registry.scalar.com/buen-camino-guarda-it/apis/buen-camino-it01/
https://registry.scalar.com/buen-camino-guarda-it/apis/buen-camino-ita-cb01/ https://registry.scalar.com/oi-vita-mia-guarda-it/apis/oi-vita-mia-ita01/
https://registry.scalar.com/oi-vita-mia-guarda-it/apis/oi-vita-mia-it01/ https://registry.scalar.com/oi-vita-mia-guarda-it/apis/oi-vita-mia-ita-cb01/
https://registry.scalar.com/zootropolis-2-guarda-it/apis/zootropolis-2-ita01/ https://registry.scalar.com/zootropolis-2-guarda-it/apis/zootropolis-2-it01/
https://registry.scalar.com/zootropolis-2-guarda-it/apis/zootropolis-2-ita-cb01/ https://registry.scalar.com/avatar-fuoco-cenere-guarda-it/apis/avatar-fuoco-cenere-ita01/
https://registry.scalar.com/avatar-fuoco-cenere-guarda-it/apis/avatar-fuoco-cenere-it01/ https://registry.scalar.com/avatar-fuoco-cenere-guarda-it/apis/avatar-fuoco-cenere-ita-cb01/
https://registry.scalar.com/la-piccola-amelie-guarda-it/apis/la-piccola-amelie-ita01/ https://registry.scalar.com/la-piccola-amelie-guarda-it/apis/la-piccola-amelie-it01/
https://registry.scalar.com/la-piccola-amelie-guarda-it/apis/la-piccola-amelie-ita-cb01/ https://registry.scalar.com/no-other-choice-guarda-it/apis/no-other-choice-ita01/
https://registry.scalar.com/no-other-choice-guarda-it/apis/no-other-choice-it01/ https://registry.scalar.com/no-other-choice-guarda-it/apis/no-other-choice-ita-cb01/

njhugyhhh December 30, 2025

Магазин реально ровный!!! Долго искал и нашел! Бро ты лучший!!!! Купить кокаин, мефедрон, бошки, гашиш, марихуану, шишки сделал заказ ,оплатил :) теперь жду трека и посыля с нетерпением :) по общению продаван понравился все ровно обьяснил че да как . как придет опробую оставлю отзыв окончательный ,пока что все ровно )чистым не очень понравился:(

Marcosomice December 30, 2025

https://superprofile.bio/besidetheskyep3
https://superprofile.bio/beside-the-sky-ep3
https://superprofile.bio/besidetheskyep3uncut
https://superprofile.bio/phopdibdib-thaimovie
https://superprofile.bio/phop-dib-dib-thai-hd
https://superprofile.bio/phop-dib-dib-thai-movie
https://superprofile.bio/phopdibdibthaimovie
https://superprofile.bio/the-housemaid
https://superprofile.bio/the-housemaid-thaisub
https://en.wonderlink.de/hortaewtaktsplitlihuhdthai https://en.wonderlink.de/hortaewtaktsplitlihuhdthaimovie
https://en.wonderlink.de/hortaewtaktsplitlihu2025 https://en.wonderlink.de/phopdibdibthaihdmovie
https://en.wonderlink.de/phopdibdib-thaimovie https://en.wonderlink.de/phop-dib-dib-thai-movie
https://en.wonderlink.de/@phop-dib-dib-thai-hd

https://wokwi.com/projects/451771263953594369
https://ideone.com/DpJ3cU
https://scrapbox.io/sdgbsg123ad/superprofile.bio%2Fbesidetheskyep3
https://www.etextpad.com/wot6yscshh
https://pastelink.net/6j1urh82
https://paste.enginehub.org/frVsKlOTP
https://paste.thezomg.com/399835/76710152/
https://hackmd.io/Moveflixsite/HkzbE8bVWl https://rentry.co/8ybc8q54 https://notes.io/eyz1Q https://tech.io/snippet/Vb4D0gI https://jsitor.com/rmhyeF9jHrF https://privatebin.net/?aff6c6703a0ab469#E8eKQ97PpwujkhE4oj5zgbgcB2nLgzNXzvsnFXhg46Hj https://glot.io/snippets/hedvebr3tl https://paiza.io/projects/5zo_SYupnYRsDmw4K5nr0w https://justpaste.it/jgyak https://www.nahuabo.go.th/?dwqa-question=jhawareh https://medium.com/yurigheboy25/jhawareh-8fe764971e71
https://docs.google.com/spreadsheets/d/18sDY4RhQDAwIMMrqPZGwRpNIuH79koW65XrhsMKzAes/edit?usp=sharing
https://magic.ly/zerositepost/JhaWareH
https://sites.google.com/view/jhawareh
https://www.twosapp.com/695349fc96f372e55a220ca0
https://prasatnas.com/posts/251522
https://diendannhansu.com/threads/jhawareh.881068/
https://tooter.in/harrykur/posts/115808843770484613
https://tooter.in/harrykur/posts/115808846123958367
https://raindrop.io/zhaprotz/jha-ware-h-64896898
https://forum.virginiaeranet.com/viewtopic.php?t=255

JhaWareH December 30, 2025

https://wokwi.com/projects/451771263953594369
https://ideone.com/DpJ3cU
https://scrapbox.io/sdgbsg123ad/superprofile.bio/besidetheskyep3
https://www.etextpad.com/wot6yscshh
https://pastelink.net/6j1urh82
https://paste.enginehub.org/frVsKlOTP
https://paste.thezomg.com/399835/76710152/
https://hackmd.io/Moveflixsite/HkzbE8bVWl https://rentry.co/8ybc8q54 https://notes.io/eyz1Q https://tech.io/snippet/Vb4D0gI https://jsitor.com/rmhyeF9jHrF https://privatebin.net/?aff6c6703a0ab469#E8eKQ97PpwujkhE4oj5zgbgcB2nLgzNXzvsnFXhg46Hj https://glot.io/snippets/hedvebr3tl https://paiza.io/projects/5zo_SYupnYRsDmw4K5nr0w https://justpaste.it/jgyak https://www.nahuabo.go.th/?dwqa-question=jhawareh https://medium.com/yurigheboy25/jhawareh-8fe764971e71
https://docs.google.com/spreadsheets/d/18sDY4RhQDAwIMMrqPZGwRpNIuH79koW65XrhsMKzAes/edit?usp=sharing
https://magic.ly/zerositepost/JhaWareH
https://sites.google.com/view/jhawareh
https://www.twosapp.com/695349fc96f372e55a220ca0
https://prasatnas.com/posts/251522
https://diendannhansu.com/threads/jhawareh.881068/
https://tooter.in/harrykur/posts/115808843770484613
https://tooter.in/harrykur/posts/115808846123958367
https://raindrop.io/zhaprotz/jha-ware-h-64896898
https://forum.virginiaeranet.com/viewtopic.php?t=255

JhaWareH December 30, 2025

https://www.edufex.com/forums/discussion/introductions/code-vip-1win-1w2026vip-bonus-exclusif-500

Jamesboita December 30, 2025

https://total-cleaning.ru/

PrestonBic December 30, 2025

https://polimer-3d.ru/epoksidnye-poly

Robertfourf December 30, 2025

Ребята подскажите пжл.Сейчас общаюсь с оператором в скайпе по Липецку Lipeck-shops ктонибудь у него приобреатл в липе с воскресенья по данный день и оплачивали вы на данные реквы 964 и 905(он говорит что их у него два)Бразы помгите разобраться. Купить кокаин, мефедрон, бошки, гашиш, марихуану, шишки Какие риски ) ты адекват ? ты скинул непонятно что не имеющее никакого смысла.Всем местным хорошего вечера

Marcosomice December 30, 2025

Среди подмосковных ландшафтов, в Клину, развивается садовый комплекс “Всё Своё”, предлагающий разнообразные саженцы деревьев и кустов, адаптированные к местной погоде. Покупатели обнаружат здесь яблони, груши, вишни, сливы, включая экзотические многосортовые варианты и компактные колоновидные, все морозостойкие с потенциалом высокого урожая. Внимание уделено и кустам: малина, смородина, голубика, жимолость, включая декоративные гортензии, розы, хвойные и пионы, более 500 позиций от проверенных поставщиков из России. Специалисты с опытом проводят консультации, услуги доставки и высадки, предоставляя здоровые растения по привлекательным ценам. Посетите https://sadovodklin.ru/ чтобы ознакомиться с каталогом, акциями и форумом, где делятся советами по уходу за садом в суровых условиях севера России, и сделайте заказ прямо онлайн или по телефону для самовывоза.

cuguNus December 30, 2025

spin better

Elijahawamb December 30, 2025

сегодня оплатил заказ..буду ждать доставки..протестирую.сообщу о качестве продукта https://chermc.ru жте907? Вроде говорят, что пока не доступен – находиться на экспертизе… Откуда инфа?Все окей пацаны))))это че то почта затупила,)))Кстати кач-во лучше стало)Первый раз 1 к 20 прям норм)))

Marcosomice December 30, 2025

https://polimer-3d.ru/

FrankMus December 30, 2025

промокод при регистрации 1хБет Ввод промокода при регистрации на https://madagascartourseverino.com/pages/le-code-promo-1xbet_bonus.html даёт бонус до 32 500 рублей, чтобы начать игру с максимальной суммой.

Thomasvag December 30, 2025

After the Gold Rush, but at the Right Place and Time

25001 comments

Comment