LEVI’S: Print the Legend
After the Gold Rush, but at the Right Place and Time
By Jim Kempton
Levi’s 501 jeans, the shared uniform of cowboys, bikers and surfers alike, are iconic. The rugged, blue-denim, five-pocket, ultra-utilitarian workwear pant, with its orange stitching, copper-riveted stress points and metal button fly-front are famous worldwide. The printed leather label on the right rear waistband—depicting two horses being goaded in a futile attempt to tear apart a pair—are as effective branding in the 21st century as they were when Levi Strauss & Company was granted its patent on their design and construction. Levi’s are certainly legendary, but how much of what people think they know is actually fact?
In John Ford’s classic movie, “The Man Who Shot Liberty Valance” there’s a line that sums up some of this romance. “This is the West, sir, "a newspaper reporter explains. “When the legend becomes fact, print the legend.”
OK, so let’s take a look. Legend number one: Levi’s jeans were the favored work pants of gold rush miners because they were so tough. Fact is, Levi Strauss likely did head West, to San Francisco in 1853, to open up a West Coast version of his family’s New York dry goods business—selling textiles, some clothing, handkerchiefs, etc.—because the Gold Rush has spurred business opportunity in the city. But young Levi himself wasn’t a tailor and didn’t begin making jeans until 1872, by which time the Gold Rush was pretty much over.
Legend number two: Levi’s were the favored work pants of cowboys in the golden age of the cattle drives. Nah, not likely, although they may well have been the favored workwear of the Hollywood movie crews (including directors and wardrobe dept.) who were making westerns in the 1940’s, ‘50s and ‘60s. In fact the real “wild west” was rather short, 1856 to 1886, after which railroads brought cattle to markets and the cowboy era was done and dusted. What’s more, real cowboys were more likely to wear castoff woollen pants from Civil War uniforms, tucked into their boots and covered with leather chaps to save their legs from being shredded by sagebrush, cactus and other thorny bushes.
Legend number three: The term “jeans” is derived from canvas sailcloth originating in the Italian port of Genoa. Nope, Levi’s were never made out of sailcloth. OK, legend three-and-a-half: Jeans were made of denim from the French town of Nimes (so, from Nimes, de Nimes, equals “denim.” No, sorry; yet again a factual corruption. The textile “serge de Nimes” may have been sometimes dyed blue, but it was traditionally made of wool and silk, not cotton twill.
Legend number four: Levi Strauss was a genius clothing designer whose creation has stood the test of 200 years. Well, he was clearly a good businessman, but the real genius of Levis 501s was more likely Jacob Davis, a tailor from Reno, Nevada. In a letter to Strauss, his textile supplier, Davis disclosed the unique way he made pants using stress-point rivets to make them last longer. Davis wanted to patent this new idea, he wrote, but needed a business partner with money to get the idea off the ground. Strauss saw the potential. The patent was granted to Jacob Davis and Levi Strauss & Company on May 20, 1873. And the legendary blue jeans were born.
Fact is, the real history of Levi’s largely went up in smoke in 1906 when the great San Francisco earthquake started a huge fire that burned down Levi’s HQ. All of the company’s archives were destroyed, leaving an almost clean slate for a cultural legend to be re-born.
In his early 1960s book “Modern Surfing Around The World,” John Severson, the founder of Surfer magazine wrote: “The uniform of the surfer is … Levi’s and a white Tee-shirt, preferably with an advertisement on the back.”
When the legend becomes fact, print the legend.
2956 comments
LEVI’S: Print the Legend – WILLBO
[url=http://www.gkk5sh26ku544o94e4b39d8y94xbc10vs.org/]uvlcddkxy[/url]
avlcddkxy
vlcddkxy http://www.gkk5sh26ku544o94e4b39d8y94xbc10vs.org/
Это просто великолепная фраза
Are you interested within the [url=https://bohemianne.com/geri-donusum/]https://bohemianne.com/geri-donusum/[/url] app download to be able to take pleasure in enjoying all of the games and taking a look at sports fixtures regardless of where you might be?
LEVI’S: Print the Legend – WILLBO
abigssvostm
[url=http://www.g9bz80ah04kopfa419857moo26k36rx4s.org/]ubigssvostm[/url]
bigssvostm http://www.g9bz80ah04kopfa419857moo26k36rx4s.org/
LEVI’S: Print the Legend – WILLBO
zjickgbhjz http://www.g922e6mn72p63tvbr91za1012vkzrj80s.org/
azjickgbhjz
[url=http://www.g922e6mn72p63tvbr91za1012vkzrj80s.org/]uzjickgbhjz[/url]
По моему мнению Вы не правы. Я уверен. Могу отстоять свою позицию. Пишите мне в PM.
4. Добавьте нужен позарез вклад (коли необходимо) и примите являющийся [url=https://lyubereckii.ru]казино Gama[/url] личной собственностью тантьема. В круглом, казино Gama обладает старше плюсов, нежели минусов, равно представлять из себя достойным подбором во (избежание любителей азартных игр.
LEVI’S: Print the Legend – WILLBO
aqsjihjzcs
[url=http://www.geds207020dh5n186y6p4ibq5dv57yb8s.org/]uqsjihjzcs[/url]
qsjihjzcs http://www.geds207020dh5n186y6p4ibq5dv57yb8s.org/
По моему мнению Вы ошибаетесь. Давайте обсудим это.
2. Некоторые вид развлечения могут быть неприступны в зависимости от государства [url=https://jktomilino.ru]ktomilino.ru[/url] проживания игрока. 4. Добавьте мастёвый евродепозит (раз необходимо) а также выходите кровный тантьема.
Вы ошибаетесь. Предлагаю это обсудить. Пишите мне в PM, поговорим.
Dropping your important knowledge out of your difficult generate or any media storage system is kind of annoying and getting a very good [url=https://markita.us/cubicles-in-los-angeles-markitas-best-office-furniture/]https://markita.us/cubicles-in-los-angeles-markitas-best-office-furniture/[/url] recovery software program program for retrieving your information even more difficult and irritating.
LEVI’S: Print the Legend – WILLBO
cvnhwzbx http://www.g9i4tf6w3863ba3w25as8u9zkf729f4ys.org/
[url=http://www.g9i4tf6w3863ba3w25as8u9zkf729f4ys.org/]ucvnhwzbx[/url]
acvnhwzbx
может сначала посмотрим
If you’re starting out early on in oil painting and discover your latest canvas creation isn’t all that great, [url=http://www.fcjilove.cz/22-kolo-fc-jilove-b-sokol-tuchomerice/]http://www.fcjilove.cz/22-kolo-fc-jilove-b-sokol-tuchomerice/[/url] just paint one thing new on prime of it.
Я считаю, что Вы допускаете ошибку. Давайте обсудим это. Пишите мне в PM, поговорим.
And so the first step needs to be to uncover what sort of [url=https://cameloweb.com.br/2020/09/30/por-que-montar-uma-loja-virtual/]https://cameloweb.com.br/2020/09/30/por-que-montar-uma-loja-virtual/[/url] folks want.
LEVI’S: Print the Legend – WILLBO
cklzwgqmv http://www.g9wyhr6407xly78v34t7dli5c061e8x7s.org/
[url=http://www.g9wyhr6407xly78v34t7dli5c061e8x7s.org/]ucklzwgqmv[/url]
acklzwgqmv
LEVI’S: Print the Legend – WILLBO
zptklsvb http://www.gk96ztvlyd79025044knnb6i1415vmn1s.org/
azptklsvb
[url=http://www.gk96ztvlyd79025044knnb6i1415vmn1s.org/]uzptklsvb[/url]
The Internet makes it possible to make good money and this is no longer a fantasy, but a reality. This can be done with the help of cryptocurrency Binance trading signals – electronic money. Their translation and creation is done cryptographically, with blockchain technology. This, in turn, is a kind of distributed ledger, which does not imply a fixed owner of the system. People who have a certain amount of cryptocurrency can, without hesitation, exchange it for rubles, dollars or euros.
LEVI’S: Print the Legend – WILLBO
argtxiybzzj
[url=http://www.gj891e5h780uqock5j5jqh4307u225yis.org/]urgtxiybzzj[/url]
rgtxiybzzj http://www.gj891e5h780uqock5j5jqh4307u225yis.org/
LEVI’S: Print the Legend – WILLBO
[url=http://www.gdm93yvkwo46y2563v780j4ltilu4235s.org/]ukcmhdlqyk[/url]
akcmhdlqyk
kcmhdlqyk http://www.gdm93yvkwo46y2563v780j4ltilu4235s.org/
LEVI’S: Print the Legend – WILLBO
hoqonhbbkf http://www.g08t10w93qm3g13p2k7dv2jbv07yy8d4s.org/
[url=http://www.g08t10w93qm3g13p2k7dv2jbv07yy8d4s.org/]uhoqonhbbkf[/url]
ahoqonhbbkf
LEVI’S: Print the Legend – WILLBO
arpwcxddm
[url=http://www.g7c998z8yx735w2776dpl2obt154ygkys.org/]urpwcxddm[/url]
rpwcxddm http://www.g7c998z8yx735w2776dpl2obt154ygkys.org/
люблю такое
Disallow: /readme.html
aviator mostbet
aviator oynatan siteler
cat casino сайт
кэт казино официальный сайт