There’s a moment just after the rain clears, when the hills turn green again and the air feels new.
The light arrives softly…not announced, not rushed,
revealing the land as it is and the road ahead as it begins to open.

First Light is our January collection, a foundation built in that spirit. Made in the USA hats, tees, crewnecks, and hoodies…simple pieces, crafted with intention, designed to be worn every day and carried through the seasons to come.

These are garments for early mornings and long days, for work, play, and everything in between.
Rooted in American craft and shaped by life & play under our Western skies,
“First Light” marks the quiet beginning of a year defined not by noise,
but by purpose, movement, and what comes next.