LEVI’S: Print the Legend

After the Gold Rush, but at the Right Place and Time

By Jim Kempton

Levi’s 501 jeans, the shared uniform of cowboys, bikers and surfers alike, are iconic. The rugged, blue-denim, five-pocket, ultra-utilitarian workwear pant, with its orange stitching, copper-riveted stress points and metal button fly-front are famous worldwide. The printed leather label on the right rear waistband—depicting two horses being goaded in a futile attempt to tear apart a pair—are as effective branding in the 21st century as they were when Levi Strauss & Company was granted its patent on their design and construction. Levi’s are certainly legendary, but how much of what people think they know is actually fact?


In John Ford’s classic movie, “The Man Who Shot Liberty Valance” there’s a line that sums up some of this romance. “This is the West, sir, "a newspaper reporter explains. “When the legend becomes fact, print the legend.”
 
OK, so let’s take a look. Legend number one: Levi’s jeans were the favored work pants of gold rush miners because they were so tough. Fact is, Levi Strauss likely did head West, to San Francisco in 1853, to open up a West Coast version of his family’s New York dry goods business—selling textiles, some clothing, handkerchiefs, etc.—because the Gold Rush has spurred business opportunity in the city. But young Levi himself wasn’t a tailor and didn’t begin making jeans until 1872, by which time the Gold Rush was pretty much over.
 Legend number two: Levi’s were the favored work pants of cowboys in the golden age of the cattle drives. Nah, not likely, although they may well have been the favored workwear of the Hollywood movie crews (including directors and wardrobe dept.) who were making westerns in the 1940’s, ‘50s and ‘60s. In fact the real “wild west” was rather short, 1856 to 1886, after which railroads brought cattle to markets and the cowboy era was done and dusted. What’s more, real cowboys were more likely to wear castoff woollen pants from Civil War uniforms, tucked into their boots and covered with leather chaps to save their legs from being shredded by sagebrush, cactus and other thorny bushes.
 
Legend number three: The term “jeans” is derived from canvas sailcloth originating in the Italian port of Genoa. Nope, Levi’s were never made out of sailcloth. OK, legend three-and-a-half: Jeans were made of denim from the French town of Nimes (so, from Nimes, de Nimes, equals “denim.” No, sorry; yet again a factual corruption. The textile “serge de Nimes” may have been sometimes dyed blue, but it was traditionally made of wool and silk, not cotton twill.
 
Legend number four: Levi Strauss was a genius clothing designer whose creation has stood the test of 200 years. Well, he was clearly a good businessman, but the real genius of Levis 501s was more likely Jacob Davis, a tailor from Reno, Nevada. In a letter to Strauss, his textile supplier, Davis disclosed the unique way he made pants using stress-point rivets to make them last longer. Davis wanted to patent this new idea, he wrote, but needed a business partner with money to get the idea off the ground. Strauss saw the potential. The patent was granted to Jacob Davis and Levi Strauss & Company on May 20, 1873. And the legendary blue jeans were born.

Fact is, the real history of Levi’s largely went up in smoke in 1906 when the great San Francisco earthquake started a huge fire that burned down Levi’s HQ.  All of the company’s archives were destroyed, leaving an almost clean slate for a cultural legend to be re-born.

In his early 1960s book “Modern Surfing Around The World,” John Severson, the founder of Surfer magazine wrote: “The uniform of the surfer is … Levi’s and a white Tee-shirt, preferably with an advertisement on the back.”

When the legend becomes fact, print the legend.

 

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https://prezo.ai/public/descrcri-filmul-jurassic-world-renaterea-2025-urmariti-in-romana-4k—abd2c8ba-4294-4e8b-a723-bda52ca3fa54
https://prezo.ai/public/urmariti-jurassic-world-renaterea-filmul-online-gratis-dublat-in-romana—69ff8b03-37dd-40db-958e-7fbc1874c45b
https://prezo.ai/public/urmrete-online-filmul-jurassic-world-renaterea-2025-gratuit-n-limba-romn-1080p—b4ae5f2b-4ae0-4a70-9665-8d02d6038b9a
https://prezo.ai/public/stream-filmul—jurassic-world-renaterea-2025-film-online-subtitrat-n-romna—7832114b-481e-497d-9511-f9d524136196
https://prezo.ai/public/filmul-superman-2025-filmul-vezi-online-subtitrat-in-romn-hd—f3c1a8d1-446a-4792-8986-1b64df0caf8f
https://prezo.ai/public/vezi-superman-2025-film-online-subtitrat-in-romna—gratis—6efc29c4-20ce-4265-98e1-573d850378a3
https://prezo.ai/public/filmul—superman-film-online-subtitrat-in-romna—aa029bd2-1179-4537-b9fd-1aca0c9e557b
https://prezo.ai/public/dikh-o-superman-2025-filme-complete-gratuit-online-pe-romn—8597bff6-2579-4faf-9694-d242479a806a
https://prezo.ai/public/vezi-superman—film-online-subtitrat-in-romn-2025—ffe5d62a-e191-4970-899e-c7c7b031976c
https://prezo.ai/public/vezi-superman-2025—film-online-subtitrat-in-romna-1080p—-17cfef3a-9c14-45f2-a697-409a79dfbf97
https://prezo.ai/public/descrcri-filmul-superman-2025-urmariti-in-romana-4k—b37b39a2-9908-4c13-abca-b983fb499e9d
https://prezo.ai/public/urmariti-superman-filmul-online-gratis-dublat-in-romana—3a0d90b1-442e-43d9-b4c3-aab26c58d610
https://prezo.ai/public/urmrete-online-filmul-superman-2025-gratuit-n-limba-romn-1080p—59882889-e8df-490e-bcde-be0346b1d49d
https://prezo.ai/public/stream-filmul—superman-2025-film-online-subtitrat-n-romna—3513c317-aa94-45ff-9f46-c618702c4b96
https://prezo.ai/public/filmul-buzz-house-the-movie-2-2025-filmul-vezi-online-subtitrat-in-romn-hd—0d8bbdf4-cf53-4163-9286-ebff9c9acb9c
https://prezo.ai/public/vezi-buzz-house-the-movie-2-2025-film-online-subtitrat-in-romna—gratis—019f4f12-47af-4093-8940-e70a17df14a7
https://prezo.ai/public/filmul—buzz-house-the-movie-2-film-online-subtitrat-in-romna—57d2f526-48e6-4ec4-915c-7648dd522d7d
https://prezo.ai/public/dikh-o-buzz-house-the-movie-2-2025-filme-complete-gratuit-online-pe-romn—c88ae047-ea94-415e-91a5-082d6f5c4067
https://prezo.ai/public/vezi-buzz-house-the-movie-2—film-online-subtitrat-in-romn-2025—921eca20-06d8-4e53-ba4d-23423062854d
https://prezo.ai/public/vezi-buzz-house-the-movie-2-2025—film-online-subtitrat-in-romna-1080p—-25b13ce0-3a17-4c21-a692-6578ee42e6f0
https://prezo.ai/public/descrcri-filmul-buzz-house-the-movie-2-2025-urmariti-in-romana-4k—93d8a35a-bda8-45e5-8ad6-5d4c3dace415
https://prezo.ai/public/urmariti-buzz-house-the-movie-2-filmul-online-gratis-dublat-in-romana—c44a600e-8ac1-49f0-a8e8-159eb7e8565b
https://prezo.ai/public/urmrete-online-filmul-buzz-house-the-movie-2-2025-gratuit-n-limba-romn-1080p—c6fd8ceb-2e48-4f90-9e02-3bc4296ebdec
https://prezo.ai/public/stream-filmul—buzz-house-the-movie-2-2025-film-online-subtitrat-n-romna—2d14c244-9e13-4f12-bc24-794cf6ce57f2

dgtwesd July 09, 2025

https://rentry.co/sb7g4vox

Let me be blunt: most B2B lead generation advice you see online is outdated, shallow, or just plain wrong. After three decades in marketing, I’ve seen every trick in the book—but only a few actually drive qualified B2B leads consistently.

Here’s the truth: lead generation isn’t about chasing every channel. It’s about targeting decision-makers where they already spend their time. That’s why I swear by a mix of intent-based content marketing, strategic LinkedIn outreach, and high-converting landing pages. These aren’t just buzzwords—they’re your three-pillar foundation.

If you’re not using SEO-optimized lead magnets (yes, those still work when done right), personalized email campaigns, and data-enriched prospecting, you’re leaving serious money on the table.

I regularly advise companies to align their content strategy with their ideal customer profile (ICP). Why? Because when you speak directly to your buyer’s pain points—using terms they search for, like B2B demand generation, inbound leads, and lead nurturing workflows—you instantly build trust and relevance.

The best part? These tactics scale. Whether you’re a startup founder or a VP of Marketing at a $50M firm, mastering these basics lets you predictably grow your pipeline.

Want to dive deeper into these tactics? The blog breaks it all down, with templates, tools, and real-world examples. Don’t just generate leads—generate the right ones.

Juniormub July 09, 2025

Доставили в больницу – все аккуратно и бережно.

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CharlesDug July 09, 2025

Сделала заказ в 8 утра – к 12 уже получила!

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CharlesDug July 09, 2025

Бесплатная открытка с теплыми словами – приятный сюрприз!

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WilliamGah July 09, 2025

Упаковка настолько шикарная, что ее жалко было снимать!

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WilliamGah July 09, 2025

Цветы оставались свежими 2 недели.

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Hermanwhips July 09, 2025

Прекрасные цветы!

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Hermanwhips July 09, 2025

Бабушка плакала от счастья – лучший подарок!

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WilliamGah July 09, 2025

Заказываю в третий раз – качество неизменно на высоте!

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WilliamGah July 09, 2025

недорогой интернет пермь
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тарифы интернет и телевидение пермь

internetpermfub July 09, 2025

Молниеносно доставили!

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Hermanwhips July 09, 2025

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