August 08, 2021Coasts

LEVI’S: Print the Legend

After the Gold Rush, but at the Right Place and Time

By Jim Kempton

Levi’s 501 jeans, the shared uniform of cowboys, bikers and surfers alike, are iconic. The rugged, blue-denim, five-pocket, ultra-utilitarian workwear pant, with its orange stitching, copper-riveted stress points and metal button fly-front are famous worldwide. The printed leather label on the right rear waistband—depicting two horses being goaded in a futile attempt to tear apart a pair—are as effective branding in the 21st century as they were when Levi Strauss & Company was granted its patent on their design and construction. Levi’s are certainly legendary, but how much of what people think they know is actually fact?


In John Ford’s classic movie, “The Man Who Shot Liberty Valance” there’s a line that sums up some of this romance. “This is the West, sir, "a newspaper reporter explains. “When the legend becomes fact, print the legend.”
 
OK, so let’s take a look. Legend number one: Levi’s jeans were the favored work pants of gold rush miners because they were so tough. Fact is, Levi Strauss likely did head West, to San Francisco in 1853, to open up a West Coast version of his family’s New York dry goods business—selling textiles, some clothing, handkerchiefs, etc.—because the Gold Rush has spurred business opportunity in the city. But young Levi himself wasn’t a tailor and didn’t begin making jeans until 1872, by which time the Gold Rush was pretty much over.
 Legend number two: Levi’s were the favored work pants of cowboys in the golden age of the cattle drives. Nah, not likely, although they may well have been the favored workwear of the Hollywood movie crews (including directors and wardrobe dept.) who were making westerns in the 1940’s, ‘50s and ‘60s. In fact the real “wild west” was rather short, 1856 to 1886, after which railroads brought cattle to markets and the cowboy era was done and dusted. What’s more, real cowboys were more likely to wear castoff woollen pants from Civil War uniforms, tucked into their boots and covered with leather chaps to save their legs from being shredded by sagebrush, cactus and other thorny bushes.
 
Legend number three: The term “jeans” is derived from canvas sailcloth originating in the Italian port of Genoa. Nope, Levi’s were never made out of sailcloth. OK, legend three-and-a-half: Jeans were made of denim from the French town of Nimes (so, from Nimes, de Nimes, equals “denim.” No, sorry; yet again a factual corruption. The textile “serge de Nimes” may have been sometimes dyed blue, but it was traditionally made of wool and silk, not cotton twill.
 
Legend number four: Levi Strauss was a genius clothing designer whose creation has stood the test of 200 years. Well, he was clearly a good businessman, but the real genius of Levis 501s was more likely Jacob Davis, a tailor from Reno, Nevada. In a letter to Strauss, his textile supplier, Davis disclosed the unique way he made pants using stress-point rivets to make them last longer. Davis wanted to patent this new idea, he wrote, but needed a business partner with money to get the idea off the ground. Strauss saw the potential. The patent was granted to Jacob Davis and Levi Strauss & Company on May 20, 1873. And the legendary blue jeans were born.

Fact is, the real history of Levi’s largely went up in smoke in 1906 when the great San Francisco earthquake started a huge fire that burned down Levi’s HQ.  All of the company’s archives were destroyed, leaving an almost clean slate for a cultural legend to be re-born.

In his early 1960s book “Modern Surfing Around The World,” John Severson, the founder of Surfer magazine wrote: “The uniform of the surfer is … Levi’s and a white Tee-shirt, preferably with an advertisement on the back.”

When the legend becomes fact, print the legend.

 

9708 comments

https://daltonmsrh862.bravesites.com/entries/general/C%C3%B3mo-elevar-tu-pyme-con-alianzas-estrat%C3%A9gicas

Estuve años sin mirar mis números reales. Todo “a ojo”. Hasta que un mes me quedé sin caja.
Fue el golpe que necesitaba para entender cómo elevar tu pyme de verdad: con datos, no suposiciones.

Hoy tengo un tablero de control, métricas semanales y decisiones basadas en información.
Crecimos porque ahora sabemos qué funciona y qué no.

En el blog comparto cómo armé ese sistema, qué herramientas uso (algunas gratuitas) y cómo vos podés hacer lo mismo.
No necesitás ser financiero. Solo tener ganas de crecer en serio.

Juniormub May 02, 2025

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Despues de varios anos estancado, decidi ir en serio. Me obsesione con el tema de como elevar tu pyme, y empece a aplicar estrategias de negocios grandes, pero adaptadas a mi escala.

Identifique mi producto estrella, subi precios, mejore la experiencia del cliente, y lance una campana de fidelizacion.
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Conte todo ese proceso en mi blog: paso a paso, con resultados reales.
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Si queres crecer sin explotar, te comparto lo que me sirvio.

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Podes tener el mejor producto del mundo, pero si tu contenido no comunica lo que resolves, nadie te va a notar.
Eso fue lo que me hizo cambiar de chip: dejar de hablar de mi y empezar a crear contenido de valor para mi comunidad.

El cambio fue brutal. Pase de publicaciones que nadie miraba, a mensajes con “gracias, esto me ayudo mucho”.
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En mi blog comparto ejemplos reales de como hago esto paso a paso: desde como elijo el tema, hasta como escribo el post.
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El contenido de valor no solo mejora tu posicionamiento, sino que te ayuda a vender sin vender.
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Si queres empezar a crear contenido que conecte de verdad, te invito a leerlo. Es lo que me hubiera encantado encontrar cuando empece.

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Muchos piensan que el contenido que ayuda no genera ventas, que si “dás demasiado gratis” la gente no te va a comprar. Yo pensaba igual.
Hasta que empecé a compartir contenido de valor sin miedo. Tips, herramientas, ideas, experiencias.
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Si estás queriendo posicionarte, generar comunidad y vender más, el contenido de valor es la base de todo.
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No necesitas miles de seguidores. Solo necesitas que los pocos que te ven, digan “esto me sirve”.
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Estas son las 5 cosas que cambie:

Redisene mi propuesta de valor.

Fortaleci la comunicacion con mis clientes.

Digitalice todo lo posible.

Forme alianzas con otros emprendedores.

Aposte al contenido de valor para atraer nuevos leads.

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La crisis no avisa. Y cuando llegó, me agarró sin reservas, sin plan B. Pero gracias a un curso gratuito y mucho contenido que consumí sobre cómo potenciar tu pyme en tiempos de crisis, logré transformar mi negocio.

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Lo conté todo en un blog: herramientas, estrategias, mindset. Porque quiero que otros emprendedores vean que sí se puede.

Cómo potenciar tu pyme en tiempos de crisis no es una frase bonita, es una realidad cuando tomás acción.

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Hola a todos,

Hace unos meses me preguntaba algo que seguro muchos aquí también se han planteado: ¿por qué nadie entra a mi página web si ya está publicada? Pensaba que con solo tenerla online ya era suficiente. Spoiler: no lo es.

Tuve que aprender desde cero cómo posicionar mi página web para que aparezca en Google y empiece a generar visitas reales. No fue fácil, pero valió totalmente la pena. En mi blog cuento paso a paso lo que me funcionó, sin rodeos y con ejemplos reales.

Hablo de las claves del SEO básico (sin tecnicismos raros), cómo elegir las palabras correctas, mejorar la velocidad del sitio, y cómo usar herramientas gratuitas que antes ni conocía. También explico cómo escribo los textos para que gusten tanto a Google como a las personas.

No soy experto ni programador, pero logré que mi web pasara de cero a cientos de visitas al mes, y sin gastar un peso en anuncios! Si tú también quieres aprender cómo posicionar tu página web, te invito a leer mi blog. No vendo nada, solo comparto lo que me funcionó y que ojalá te sirva a ti también.

Si te interesa este tema, feliz de responder cualquier duda.

Nos leemos y mucho éxito con tu web.

Juniormub May 02, 2025

https://pin.it/2jop0OnJf

Hola comunidad,

Quiero compartir con ustedes algo que me costo meses entender, pero que marco un antes y un despues en mi negocio online: como posicionar mi pagina web en Google de forma efectiva.

Cuando empece, tenia una web linda, bien disenada, pero… nadie la visitaba. Literalmente cero trafico organico. Me frustre bastante, hasta que decidi dejar de adivinar y empezar a estudiar SEO de verdad. Probe muchisimas cosas, cometi errores, pero tambien aprendi trucos que hoy me estan trayendo clientes sin pagar por publicidad.

En mi blog cuento todo lo que fui aplicando: desde como hacer una buena investigacion de palabras clave, hasta como estructurar el contenido para que Google lo entienda y lo ame. Tambien explico que errores evitar, como mejorar la velocidad del sitio y por que los enlaces internos y externos son clave.

Si tu tambien te estas preguntando como posicionar tu pagina web sin gastar una fortuna en agencias, te recomiendo que leas mi experiencia completa. No necesitas ser programador ni experto, solo tener ganas de aprender y aplicar. Lo importante es comenzar.

Espero que te sirva tanto como a mi! Si tienes dudas, me puedes escribir, me encanta compartir lo que me ha funcionado.

Un abrazo y mucho exito en tu camino digital.

Juniormub May 02, 2025

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